The industry outlook remains uncertain, the Yingli only take "rely on low-cost insurance market" sales strategy. A few days ago, the domestic photovoltaic equipment manufacturing giant Yingli disclosure of earnings for the fourth quarter of last year, during the reporting period, the company PV module shipments than a significant increase of 40.6%, but in the same period, the company net profit performance is not satisfactory, the net loss 1.249 billion yuan, the amount of the loss qoq increase of 22.81%.
In this regard, there are experts commented that the "component price is too low, the enterprise at a loss sales, sales greater the greater the loss. However, Yingli, in fact, already made their plans. The "seize market share in the industry difficulties, more important, to do so, help customers understand our products." Said Yingli vice president Xiongjing Feng,.
According to the said 44% of its revenue from China in the fourth quarter of last year, the company expects market share in Japan, there will be a sharp rise in some of Europe, the United States and emerging markets also appear to enhance visible overseas The market is still very important. At the same time, Yingli overseas strategy is still at all costs to occupy the site.
At the end of January this year, Yingli once the world's first solar cell PV, the identity of the first enterprise in China, joined the WWF Climate Savers project, which also won a fight for overseas markets for Yingli environmental licensing. At that time, the company said, "As of 2015, the greenhouse gas emissions intensity of production per MW of PV modules is lower than that in 2010 13%, the proportion of renewable energy use accounted for 4% of the of Yingli energy consumption structure, and commitmentstrive to reach 8%. "
Obviously, to achieve these goals is bound to have a larger cost for this predicament PV companies will mean more pressure. Yingli Although this work is very challenging in the short term, but the company is a very good publicity, is conducive to win more customers.
Public information, Yingli Green Energy Holdings Co., Ltd. is the world's largest vertically integrated photovoltaic product manufacturers, one of its production lines cover the entire PV industry chain. Company reported the same time, the Four Seasons in 2012 showed a profit last year, Yingli PV solar panel shipments increased by 43.2%, a record high, which also means that it has surpassed 2011 ranked first in the world, second place and U.S. First Solar, Suntech shipments global PV companies. However, the net loss of $ 3.064 billion yuan, which also let a lot of people in the industry for the company to sacrifice profits for market "strategy a little worried.