Of course, the final ruling in the EU before the advent of the results, no one can under the "dual" affirmed by the conclusion. However, those parties who fans bystander. "Please have fame but the twinkling of an eye abnormalities abjection Chinese PV manufacturers must pay attention, do not be too wishful Otherwise, when the EU" double reverse "stick falls, this trusting to luck is very may allow you to pay a heavy price. Because before the United States decided to implement a "dual" measures, similar to those described above Europe firmly opposed to the "double reverse" attitude has also appeared in some U.S. industry associations and their members.
Remember Intersolar China 2011 International Symposium on the Secretary-General of the European Photovoltaic Industry Association (EPIA) Reinhold Buttgereit when I asked whether Europe will follow the example of the United States of Chinese enterprises "double reverse" survey, has been very clear that refuse The answer to this question.
Let's take a look at the Buttgereit during the seminar revealed some:
He said that, the the EU ongoing "double reverse" investigation, it should be said that within the European Union to solar cell complete a set of very thorough, and the organization and system, this process is ongoing. Throughout the course of the investigation will be very transparent. European Photovoltaic Industry Association and other related photovoltaic enterprises as a stakeholder in the EU will provide some of the documents and information to help the EU to investigate. He stressed: "We are not guiding information, or information compiled."
European Photovoltaic Industry Association has more than 150 member units, including China, Europe and the United States, the Association as a stakeholder to participate to it, and to provide information. Association of the member looking forward to be able to help them to do something, I hope to provide as much information as possible to the European Union, the EU can more clearly understand their interests chain relationships and the whole process. Meanwhile, the Association as a bridge, will help European partners and member companies to communicate with the EU. We will early notice of the member of some recent developments, and the European Union proposed a number of issues.
Buttgereit think, if some government or manufacturers believe that the existence of unfair competition in a particular area, then they can invite WTO or the EU to undertake a survey of legal support to the investigation, it is entirely reasonable and legitimate.
The survey is actually not only seize PV solar panel this issue and hold them in trade, there are a lot of areas, there will be friction. For example, in fact, China also often to the WTO complaint, mentioned in a particular field or product has been unfair treatment, unfair competition. This is why some countries want to join the WTO reason, because they want to be able to find a complaint, want to be able to defend their rights.
In another example, the German company that own the right to compete by the damage, even experienced bankruptcy can submit an application to the government or related agencies, a list of reasons, such as unfair competition, dumping price. There is no doubt that there may be the dumping factors exist, but not the company internal no problem? Own pricing strategy, cash management, internal processes, and these reasons need comprehensive consideration.
Up to now, no one can predict the dispute between now Central Europe, China and the United States, in exactly when the end will produce what kind of impact after the end. It should be stressed that, after this event, the two sides still have a lot of opportunities for cooperation.
Buttgereit also said that the global PV production capacity is 60GW, while overall demand only 30GW, the middle of the gap is very large, very serious overcapacity. May be expected in 2016, this gap may be offset. But the next one or two years, depending on the reaction of the market demand and market supply and demand relationship.
The PV industry in China is promising, the next one or two years, China's PV market is sure to become a global giant. Chinese companies seeking opportunities to return to the EU market, is mainly involved in the more open competition with U.S. and European companies. But not very easy. For example, the German government has spent millions of euros of investment in the field of photovoltaic, these are the German taxpayer money, the government must consider this part of the use of funds is reasonable.
He also said that in the photovoltaic field, the brand has not been a very good play. Private roof-mounted solar photovoltaic system on the market, the Chinese and global manufacturers in this field in future their own brand. How to build brand image is critical, and must be differentiated strategy.